In early July, Dene Marshallsay joined an international group of leading water professionals at Northumbrian Water Group’s Innovation festival to discuss solutions to major social and environmental challenges facing the water industry. Dene participated in the ‘Every Drop Counts’ sprint, sponsored by The Big Bang Partnership and Waterwise, which looked at how and why we need to save water. With other European Countries using less water per person on average than the UK, the question was asked; ‘what can we all do to save water and protect this vital resource?’
The discussion fed into how we can deliver behaviour change at scale, be ambitious about achieving reductions in water use and create a catalyst for change. ‘Toilet Tuesday’ was proposed as an incentivised programme to help customers check for leaky loos, save water and save money.