Harnessing the Power of Natural Language Processing (NLP) in the Water Sector

In today's fast-paced world, technology is transforming industries, including the water sector. One innovative technology making waves is Natural Language Processing (NLP). But what exactly is NLP, and how can it benefit the water sector? Let's explore.

What is Natural Language Processing (NLP)?

NLP is a branch of artificial intelligence (AI) that focuses on the interaction between computers and humans through natural language. In simple terms, it's about teaching computers to understand and respond to human language meaningfully and usefully. This includes analysing text, speech, and even social media posts.

Applications of NLP in the Water Sector

  1. Analysing Customer Surveys on Water Usage and Tariffs
Water utilities often collect feedback from customers through surveys. These surveys provide valuable insights into customer satisfaction, usage behaviours, and opinions on water tariffs. NLP can sift through thousands of survey responses to identify common themes, sentiments, and areas of concern. This helps water companies tailor their services and tariff structures to better meet customer needs.
  1. Analysing Repair Crew Notes on Network Failures and Leakages
When repair crews fix issues in the water network, they leave detailed notes about the problems encountered and the repairs made. NLP can analyse these notes to detect patterns and common issues that may indicate larger systemic problems. By identifying these trends, water companies can proactively address potential failures and improve network reliability.
  1. Analysing Technicians' Notes from Water Efficiency Visits
Technicians often visit homes and businesses to conduct water efficiency assessments. Their notes can contain valuable information about water usage practices and potential efficiency improvements. NLP can help extract key insights from these notes, allowing water utilities to develop targeted programs to promote water conservation and efficiency.
  1. Understanding the Impact of Communication Campaigns
Water companies run various communication campaigns to educate the public about water conservation, new services, and tariff changes. NLP can analyse responses to these campaigns across different channels (emails, social media, customer service interactions) to gauge their effectiveness. This helps in fine-tuning future campaigns for better engagement and impact.
  1. Monitoring Social Media and Online Trends
Social media platforms and online forums are rich sources of information about public opinions and trends. NLP can monitor these platforms to understand water usage trends, such as the popularity of paddling pools, hot tubs, or gardening during certain seasons. Additionally, it can track the adoption of water-saving devices and behaviours. This information can guide water companies in developing relevant products, services, and educational materials.

Why is NLP Important for the Water Sector?

NLP enables water companies to process vast amounts of unstructured data quickly and accurately. By turning this data into actionable insights, they can improve customer satisfaction, enhance operational efficiency, and promote sustainable water usage. Moreover, NLP helps in making data-driven decisions, ensuring that water resources are managed effectively for the long term.

What is Artesia doing with NLP?

At Artesia we have included NLP as part of our analysis toolbox. In particular, applications have ranged from simple keyword detection in unstructured data, to the use of the most modern Artifical Intelligence to summarise and extract the semantics of large pieces of text, from the scraping of social media, to the application of sentiment analysis on survey data. We will soon publish some interesting case studies, relevant to many water industry critical areas.


The integration of NLP in the water sector represents a significant step forward in leveraging technology for better water management. By understanding and responding to the nuances of human language, NLP helps water companies stay attuned to customer needs, operational challenges, and emerging trends. As a result, the sector can become more efficient, responsive, and sustainable, ultimately ensuring a better water future for all. Embracing NLP is not just about keeping up with technological advancements; it's about making smarter decisions to safeguard one of our most precious resources—water.